A bookkeeping business was struggling to attract new clients and increase sales. They had a basic website that was not optimized for search engines and…
This is just a very quick post with some examples of financial KPIs and metrics that can be used by marketing agencies to measure the…
Social media has become an integral part of marketing strategies for businesses of all sizes. However, measuring the success of social media campaigns can be…
When evaluating the success of a marketing agency partnership, it’s important to look beyond financial metrics. While financial performance is a crucial aspect, there are…
As a marketing professional with over 20 years of experience, I understand the importance of measuring the success of your marketing agency partnership. Evaluating the…
As a small business owner, you may think that hiring a marketing agency is an unnecessary expense. However, working with a marketing agency can provide…
As a business owner or marketing manager, you understand the importance of effective marketing in driving growth and success. However, managing all aspects of marketing…
As a small business owner, you wear multiple hats, and marketing is just one of them. And as a small business owner myself, I know…
There are multiple paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can…
What is an integrated marketing campaign and why is it important? An integrated marketing campaign is a cross-channel marketing strategy that involves creating consistent campaigns across different platforms…