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What are the most difficult to market – a product or a service?

Difficult to market

Marketing is an essential aspect of any business, whether it is a product or a service. However, some businesses find it more challenging to market their offerings than others. In this blog, we will explore whether it is more difficult to market a product or a service.

Marketing a Product

Marketing a product can be challenging due to the following reasons:

  • Competition: There is often a lot of competition in the market, making it difficult to stand out.
  • Tangible: Products are tangible, which means that customers can touch, feel, and see them. This can be both an advantage and a disadvantage. On the one hand, customers can see what they are buying, but on the other hand, they may not be able to experience the product before purchasing it.
  • Inventory Management: Products require inventory management, which can be costly and time-consuming.

Marketing a Service

Marketing a service can be challenging due to the following reasons:

  • Intangible: Services are intangible, which means that customers cannot touch, feel, or see them. This can make it difficult for customers to understand what they are buying.
  • Customer Experience: Services are often based on the customer experience, which can be difficult to control. If a customer has a bad experience, they may not return or recommend the service to others.
  • Pricing: Pricing a service can be challenging, as it is often based on the time and expertise required to provide the service.

My Conclusion

My conclusion is that both products and services have their unique challenges when it comes to marketing. While products may face competition and inventory management issues, services may struggle with intangibility and customer experience.

Ultimately, the difficulty of marketing a product or a service will depend on the specific business and its offerings. Therefore, it is essential to understand the unique challenges of marketing your business and develop a marketing strategy that addresses these challenges.

In my personal opinion, it is more difficult to market a service as so many things can go wrong in delivery. Also, your service level deviates as you can’t always standardise your offering(s).

If you find it difficult to market your services, make sure to reach out as I specialise in translating difficult / “hard to understand” concepts and services into relatable campaigns and concepts. Feel free to drop me a message and I will get in contact asap.


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